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Kickstarted: How one company is revolutionizing product development | The Verge

The million dollar idea. We’ve all had it at one time or another, with very few luxuries to show for our sudden fits of brilliance. Unfortunately, it’s not the idea but its execution that yields rewards. Faced with the daunting prospect of applying for a bank loan or seeking private investors, most would-be inventors wither against the obstacles, shrinking into the comfort and stability of their nine-to-five lives and disappearing into what T. S. Eliot called the shadow between conception and creation. Never pursuing their passion. Never taking a risk to bring something new into this world.